I am so excited to share that Norwex’s powerful new Liquid Laundry Detergent is now available. This is THE product I’ve been waiting for. Don’t get me wrong, I absolutely LOVE our top-selling Ultra Power Plus Laundry Detergent. It is the only detergent that has come near my family’s laundry in nine years. I can depend on it to remove stains and get my whites whiter than white and my brights brighter than bright. And, I can feel confident that it’s free from phosphates and fillers and other yucky chemicals. Best of all, a little goes a long way.
Honestly, though, before I made the switch to Norwex, my personal preference was liquid laundry detergent rather than powder. I’ve heard from numerous customers over the years who feel the same way. Well, you spoke and Norwex listened!
Norwex Liquid Laundry Detergent has all the qualities we’ve always loved in UPP. Its biodegradable and free from phosphates, sulfates, chlorine, dyes, fragrances, fillers, optical brighteners and phthalates. It’s safe on most fabrics and can be used in both high efficiency (HE) and conventional machines. And, like UPP, the ultra-concentrated formula goes a long way, making it tough on dirt but kind to your wallet.
So you might ask — in addition to being in liquid form — what’s actually new? First of all, the liquid is enzyme-powered, which anyone who has cleaned up pet messes with enzyme products knows, works wonders on stains and odors. It’s also made for convenience. It comes in a 17-ounce bottle and each pump-full is pre-measured for ease of use. And, amazingly, the liquid is actually slightly more cost effective than the UPP. According to Norwex, one bottle of the liquid cleans about 215 small loads of laundry in a high efficiency machine, versus 100 loads for UPP. The cost per load is estimated to be $0.16, versus $0.25 for the UPP. Just like the UPP, you may be tempted to use more than directed, but don’t. Using only a ¼ of the amount that you would use with most leading brands, will get the job done— while keeping your family safe from toxic chemicals!
